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FlightGlobal Burries Great Boeing vs Airbus Infographics July 15, 2014

Posted by ludozone in Aerospace, International Business Development, Internet Marketing, Social Media, Twitter.
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In the first edition of the Flight Daily News at Farnborough 2014, Flight Global published two great infographics depicting the order book race between Boeing and Airbus in terms of the A320neo vs 737Max and the A350 vs the 787. You can click on the images below to see a larger version.

320-737 infograph 787-350 infograph

I hope you’ll agree that these depictions sum up all the information in a very concise (and beautiful way). I am just surprised that Flight Global is not using these graphics more. They should have been:

  1. Prominently featured in the online Flight Global Farnborough Coverage. This information is nowhere to be found. There is not even a link to the online version of the Flight Daily News.
  2. Sent over Twitter as the Boeing vs Airbus battle was the highest trending subject at the show.
  3. Used to update the order tracking during the show. Flight Global did provide a fully detailed order tracker (by registration only) but these infographics would be a perfect tease to get reader to sign-up.

The lesson here is that regardless of if you are a news organization or a company, you should have another set of eyes watch the content being produced in your organization and have this “digital media manager” fan the flames of your online presence with great content such as this.

Do you agree? Did you notice any other missed opportunities with news coming out of the Farnborough Air Show?



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Comments»

1. Farnborough 2014 Daily News Magazines – Online Review | Aerospace eBusiness - July 18, 2014

[…] CEOs should have its own section on the website. There were some content gems buried in there (e.g. Boeing vs Airbus infographics) that would have deserved greater exposure on the website and on Twitter. Like AIN’s viewer, […]

2. Farnborough International Airshow 2014: Online Coverage Review | Aerospace eBusiness - July 22, 2014

[…] was too bad because one of the thing FG did well was Infographics which the others didn’t do. They seemed confined to the iFlight and daily news. What made it a lot worse was that you could not comment or share the articles once you opened […]

3. At Farnborough, Airbus, Boeing and 5 Other Large AeroSpace Companies Broadcasted Directly Online | Aerospace eBusiness - July 23, 2014

[…] the news. It will be important for them to provide opinion pieces, mash-ups, and contrasts (e.g. Infographic on Airbus vs Boeing orders from FlightGlobal). For other Aerospace companies not yet using micro-sites, blogs and twitter to directly manage […]


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